Hive and Aira partner to speed up UK heat pump adoption

• Aira’s heat pumps will scale across the UK through Hive’s customer referrals
• The UK has a target to install 600,000 heat pumps a year by 2028
• Hive has already transformed home energy usage in more than 2 million homes

Hive, an eco-tech company, and Aira have formed a long-term, strategic partnership to help speed up heat pump installations in the UK. 

Through the partnership, Aira’s heat pumps will scale across the UK through Hive’s customer referrals, saving more people up to 29% on their heat costs. 

Dan Rosefield, managing director, Hive said the partnership comes at a “critical time”, despite heat pump installations hitting a record 60,000 in 2024.

According to Rosefield, the UK is still “still far away” from achieving the government’s target of installing 600,000 heat pumps a year by 2028. 

“With 25 million homes in the UK still heated with gas boilers accelerating the shift to cleaner, greener and more affordable solutions is essential,” he said. 

The partnership will combine Hive’s legacy as a smart home solution provider and Aira’s intelligent products, to see the brands dramatically increase adoption in the UK by making heat pumps more affordable and accessible. 

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Hive has already transformed home energy usage in more than 2 million homes and saved more than 1.6 billion kilos of carbon through its energy-efficient smart home technology, saving its customers more than £490m in energy costs. 

Aira is a direct-to-consumer energy-tech brand that offers its customers an all-inclusive plan with affordable monthly payments and an industry-first 15-year Aira Guarantee. 

Rosefield said that the partnership with Aira “brings together the best of British tech and innovative Scandinavian design to provide customers with more choice in how they electrify their home heating.” 

“Domestic heating is one of the largest emitters of carbon in the UK, which is why we’re collaborating with other like-minded businesses to address this challenge and help customers make the switch to a lower-carbon future.” 

The aim of the partnership is to help charge Aira’s ambition to drive a clean-energy revolution one home at a time and to increase heat pump accessibility at scale. 

Martin Lewerth, CEO, Aira Group, said that the UK was still in the “very early stages of adoption” of heat pump technology, whereas in parts of Scandinavia they have been used to heat homes “for decades”.

He said that the partnership will “help solidify heat pumps as cleaner and more affordable heating solutions for UK households, increasing awareness and accessibility – and ultimately supporting the clean-energy transition”.

Written by

Tamara Birch Senior writer

Tamara is a London-based journalist and has written about environmental topics for more than four years. This includes advising small business owners on cost-effective ways, like solar panels and energy-efficient products, to help them become more sustainable.

She has used her journalist and research skills to become highly knowledgeable on sustainable initiatives, issues, and solutions to help consumers do their bit for the environment – all while reducing monthly costs.

In addition to adopting sustainable practices in her personal life, Tamara has worked in the retail B2B space to help independent retailers think about their environmental choices and how they can help improve their business. She now uses this knowledge to help consumers do the same.

Her passion for sustainability and eco-friendly solutions stems from a long obsession with nature and animals and ensuring they feel looked after. In her free time, Tamara enjoys reading fantasy novels, visiting the gym, and going on long walks in new areas.

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Maximilian Schwerdtfeger Content Manager

Max joined The Eco Experts as content manager in February 2024. He has written about sustainability issues across numerous industries, including maritime, supply chain, finance, mining, and retail. He has also written extensively for consumer titles like City AM, The Morning Star, and The Daily Express.

In 2020, he covered in detail the International Maritime Organisation’s (IMO) legislation on sulphur emissions and its effects on the global container shipping market as online editor of Port Technology International.

He also explored the initiatives major container ports and terminals have launched in order to ship vital goods across the world without polluting the environment.

Since then, he has reported heavily on the impact made by environmental, social, and governance (ESG) practices on the supply chain of minerals, with a particular focus on rare earth mining in Africa.

As part of this, in 2022 Max visited mines and ports in Angola to hone in on the challenges being faced by one of the world’s biggest producers of rare earth minerals.

His most recent sustainability-related work came much closer to home, as he investigated the eco-challenges faced by independent retailers in the UK, specifically looking at how they can cut emissions and continue to thrive.

Max lives in South London and is an avid reader of books on modern history and ghost stories. He has also recently learned to play the game Mahjong and takes every opportunity to do so. He is also yet to find a sport he doesn’t enjoy watching.

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