- Aira’s heat pumps will scale across the UK through Hive’s customer referrals
- The UK has a target to install 600,000 heat pumps a year by 2028
- Hive has already transformed home energy usage in more than 2 million homes
Hive, an eco-tech company, and Aira have formed a long-term, strategic partnership to help speed up heat pump installations in the UK.
Through the partnership, Aira’s heat pumps will scale across the UK through Hive’s customer referrals, saving more people up to 29% on their heat costs.
Dan Rosefield, managing director, Hive said the partnership comes at a “critical time”, despite heat pump installations hitting a record 60,000 in 2024.
According to Rosefield, the UK is still “still far away” from achieving the government’s target of installing 600,000 heat pumps a year by 2028.
“With 25 million homes in the UK still heated with gas boilers accelerating the shift to cleaner, greener and more affordable solutions is essential,” he said.
The partnership will combine Hive’s legacy as a smart home solution provider and Aira’s intelligent products, to see the brands dramatically increase adoption in the UK by making heat pumps more affordable and accessible.
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Hive has already transformed home energy usage in more than 2 million homes and saved more than 1.6 billion kilos of carbon through its energy-efficient smart home technology, saving its customers more than £490m in energy costs.
Aira is a direct-to-consumer energy-tech brand that offers its customers an all-inclusive plan with affordable monthly payments and an industry-first 15-year Aira Guarantee.
Rosefield said that the partnership with Aira “brings together the best of British tech and innovative Scandinavian design to provide customers with more choice in how they electrify their home heating.”
“Domestic heating is one of the largest emitters of carbon in the UK, which is why we’re collaborating with other like-minded businesses to address this challenge and help customers make the switch to a lower-carbon future.”
The aim of the partnership is to help charge Aira’s ambition to drive a clean-energy revolution one home at a time and to increase heat pump accessibility at scale.
Martin Lewerth, CEO, Aira Group, said that the UK was still in the “very early stages of adoption” of heat pump technology, whereas in parts of Scandinavia they have been used to heat homes “for decades”.
He said that the partnership will “help solidify heat pumps as cleaner and more affordable heating solutions for UK households, increasing awareness and accessibility – and ultimately supporting the clean-energy transition”.
