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What’s the cost of electricity per kWh in 2024?

Tamara Birch, senior writer, The Eco Experts
Written By
Updated on 23 August 2024
  • Electricity usage is measured in kilowatt-hours (kWh)
  • Electricity currently costs 22.36p per kWh
  • Electricity will increase to 24.50p per kWh from 1 October
  • Solar panels will reduce your energy bills by 70%, on average
  • The cost of domestic energy in the UK is largely determined by the energy price cap

The cost of electricity per kWh changes every six months, in line with Ofgem’s price cap announcements. The most recent announcement is valid until 30 September and electricity costs 22.36p per kWh. This was a 7% drop, on average, compared to earlier this year. However, from 1 October to 31 December, prices will increase by 10% to 24.50p per kWh.

Your electricity bills, however, will be based on how much you use, which you’ll pay through direct debit every month or year, or using a pre-payment metre.

The good news is you can reduce your monthly electricity usage by switching to renewable energy or making small changes at home, like switching off unused plugs.  

No matter, it’s important to be aware of how much electricity costs, and how much you use. You can do this by taking regular metre readings or investing in a smart metre. 

This guide will explain everything you need to know about the cost of electricity per kWh and how Ofgem’s price cap impacts households, which can help you make decisions about whether renewable energy is worth the investment. 

An electricity pylon at dusk, with wires running to another pylon in the distance.

The cost of electricity in the UK per kWh is 22.36p and will remain so until 30 September 2024. From 1 October to 31 December, this will increase to 24.50p per kWh.

However, this price can vary slightly depending on how you pay and where you live. Below is the average price for energy if you pay by direct debit.

Energy source1 January – 31 March 20241 July – 30 September 20241 October – 31 December 2024

Electricity

28.62p per kWh

22.36p per kWh

24.50p per kWh

Gas

7.42p per kWh

5.48p per kWh

6.24p per kWh

The Energy Price Cap decrease in April 2024

The Energy Price Cap fell by 7% on average on 1 July 2024, falling to £1,568 a year for a typical household paying by Direct Debit. 

Nonetheless, the current drop meant a £122 reduction in the cap set between 1 April to 30 June 2024, which was £1,690. This provided some relief for a lot of homeowners and saw the return of fixed rate pricing from some energy suppliers, after a long stint of many riding the waves of wholesale pricing.  

Despite this drop, however, it’s predicted that the next Energy Price Cap will increase by 9% to £1,714 a year for those who pay by Direct Debit. The Money Saving Expert has predicted that January 2025 will incur a further increase of 0.5% to £1,723 a year.

Electricity cost per kWh per region

As mentioned above, the average cost of electricity varies by region, and changes every three months once Ofgem announces a new price cap. 

As of August 2024, the regional price cap for those who pay by Direct Debit and a single rate:

RegionDaily standing charge July to September 2024Daily standing charge October to December 2024Unit rate July to September 2024Unit rate October to December 2024
North West51.19p per day52.04p per day22.59p per kWh25.01p per kWh
Northern71.22p per day72.1p per day21.28p per kWh23.19p per kWh
Yorkshire67.45p per day68.32p per day21.22p per kWh23.51p per kWh
Northern Scotland61.12p per day61.98p per day22.90p per kWh24.96p per kWh
Southern63.36p per day64.28p per day22.49p per kWh24.46p per kWh
Southern Scotland63.33p per day64.17p per day21.83p per kWh24.62p per kWh
North Wales and Mersey67.05p per day67.89p per day23.23p per kWh23.96p per kWh
London40.79p per day41.59p per day23.53p per kWh25.39p per kWh
South East56.93p per day57.84p per day23.13p per kWh25.24p per kWh
Eastern49.94p per day50.84p per day23.08p per kWh25.21p per kWh
East Midlands56.02p per day56.90p per day21.65p per kWh23.77p per kWh
Midlands62.75p per day63.62p per day21.69p per kWh23.83p per kWh
Southern Western67.21p per day68.12p per day22.10p per kWh24.18p per kWh
South Wales63.27p per day64.12p per day22.37p per kWh24.49p per kWh
Great Britain average60.12p per day60.99p per day22.36p per kWh24.50p per kWh

If you pay different prices for the used electricity at different times of day, also known as a multi-rate and includes Economy 7 meters, this is what you’ll pay under the cap if you pay by Direct Debit:

RegionDaily standing charge July to September 2024Daily standing charge October to December 2024Unit rate July to September 2024Unit rate October to December 2024
North West50.97p per day51.81p per day21.09p per kWh23.68p per kWh
Northern70.91p per day71.78p per day20.03p per kWh22.12p per kWh
Yorkshire67.37p per day68.18p per day20.02p per kWh22.46p per kWh
Northern Scotland62.21p per day62.93p per day21.49p per kWh23.72p per kWh
Southern63.70p per day64.53p per day21.07p per kWh23.39p per kWh
Southern Scotland64.50p per day65.16p per day20.47p per kWh22.79p per kWh
North Wales and Mersey66.92p per day67.69p per day21.70p per kWh24.05p per kWh
London40.71p per day41.50p per day21.93p per kWh24.24p per kWh
South East57.39p per day
58.21p per day21.58p per kWh23.91p per kWh
Eastern50.44p per day51.26p per day21.56p per kWh23.90p per kWh
East Midlands55.72p per day56.63p per day20.37p per kWh22.66p per kWh
Midlands62.79p per day63.62p per day20.47p per kWh22.74p per kWh
Southern Western67.91p per day68.68p per day20.70p per kWh23.00p per kWh
South Wales62.76p per day63.63p per day20.97p per kWh23.30p per kWh
Great British average60.31p per day61.11p per day20.69p per kWh23.28p per kWh

Electricity costs for different ways to pay

The cost of electricity varies based on how you pay and what type of tariff you are on. There are four types of tariff:

  • Standard variable tariff, or ‘default tariff’ means the price of energy changes every time the price cap changes, usually every 3 months.
  • You can also pay on receipt of a bill in the mail, which comes every three months
  • A prepayment meter is pay-as-you-go, where you top up your meter using a prepayment card purchased at various locations or online.
  • People with fixed rate tariffs will continue to pay the electricity cost that they’ve agreed to pay until the end of their contract.
  • Economy 7, or multi-rate, is an electricity tariff offering cheaper rates for off-peak hours and more expensive rates during peak hours.
  • Everyone must pay a standing charge, which is a fixed daily amount you have to pay for energy, no matter how much you use.

Here’s a table outlining the cost of electricity based on payment type: 

Type of payment

Cost of electricity from 1 April to 30 June 2024

Standing charge cost from 1 April to 30 June 2024

Standard variable

24.50p/kWh

60.10p/day

On receipt of a bill

25.79p/kWh

65.88p/day

Prepayment meter

23.72p/kWh

60.10p/day

Fixed rate

Unchanged until the end of the contract

Unchanged until the end of the contract

Economy 7

Varies by supplier

Varies by supplier

The price of electricity has been steadily increasing over the past decade, but the war in Ukraine has put extra strain on the energy market.

As the percentage of the UK’s electricity that comes from renewables increases, electricity prices could become more stable.

Electricity from UK renewables isn’t affected by geopolitical crises like the war in Ukraine, which can make energy prices shoot up.

However, some renewables, such as solar and wind, are weather dependent, and so electricity prices could increase or decrease in the future depending on the weather. That’s why having electricity from a mix of different renewables is important.

To get a better idea of how much electricity prices have increased over the past decades, check out the table below.

The cost of domestic energy in the UK is largely determined by the energy price cap. 

The UK’s energy price cap and Energy Price Guarantee set a maximum price that energy suppliers can charge the average consumer for each kWh of energy they use. These ensure that prices for customers on default energy tariffs are fair. 

The price cap is set by Ofgem, the government’s energy regulator, and it changes every three months. 

It’s calculated using Typical Domestic Consumption Values (TDCVs), which give consumers an idea of the average energy use of different households. 

Even though the price cap is given as a set number, that number represents what the average household will pay. 

It’s not a set upper limit, and some people will pay less and some more, based on how much electricity they use – those who use less than the average household will pay less than the cap, those who use more will pay more. 

The price cap also varies slightly by region, so the figures Ofgem releases at the start of each new price cap period are just averages. 

What is a kWh?

A kWh is used to measure the amount of energy someone is using. You’ll most likely have seen it on your energy bills, as electricity providers charge customers based on how much electricity they use per kWh. 

For example, one kWh of electricity is enough to power a 100-watt lightbulb for 10 hours. 

Some might get kW and kWh mixed up, but they are different. A kW measures how much power an electric appliance consumes, while a kWh measures the energy an appliance has consumed over a period of time.

What is typical domestic consumption?

Ofgem determines how much energy is used by the typical household by looking at historical averages. 

They take into account different types of metres, as well as high and low energy use, to come up with the current average. Your actual consumption might be higher or lower than the estimates Ofgem gives. 

Ofgem’s average values are then used to estimate the annual amount that would be charged to a typical household who pays by Direct Debit and is on a standard variable tariff. 

Energy use

Home size and number of occupants

Average annual electricity use

Low

Flat/1-bedroom house with 1 to 2 occupants

1,800 kWh

Medium

2-3-bedroom house with 2 to 3 occupants

2,700 kWh

High

4+ bedroom house with 4 to 5 occupants

4,100 kWh

The energy price guarantee, which capped the average annual household energy bill at £1,690, was designed to protect customers from energy price increases by limiting the amount energy suppliers can charge per unit of energy used. 

Without the price cap, it’s likely UK customers would be paying more for their electricity. 

Thanks to the Ofgem price cap, households with a pre-payment meter no longer receive an Energy Price Guarantee discount on their gas and electricity bills because the price cap is lower.  

Between 1 July to 30 September 2024, the energy price cap is set at £1,568 per year for a typical UK household who use electricity and gas and pay by Direct Debit. This is £122 lower than the cap set between 1 April to 30 June 2024 (£1,690). 

This equates to an average household monthly electricity bill of £130.42. 

From 1 October to 31 December 2024, the energy price cap will set at £1,717 per year for a typical UK household who pay by Direct Debit, an increase of £149 per year, increasing monthly bills to around £143.08.What energy bill support is available? 

There are various government-backed schemes available to help some UK customers manage their energy bills, including: 

  • Warm Home Discount: some low income households or those on the Guarantee Credit element of Pension Credit can get £150 off their energy bills for winter 2023-2024
  • Winter Fuel Payment: people born on or before 25 September 1957 can get between £250 and £600 to help pay their energy bills
  • Cold Weather Payment: £25 for each 7 day period of very cold weather (zero degrees celsius or below) between November 2023 and March 2024. Available for people on certain benefits
  • Child Winter Heating Payment: available to families in Scotland with disabled children. The payment for winter 2023-2024 is £235.70

Energy suppliers are also required by Ofgem to provide customers with a payment plan they can afford if they’re unable to pay their bills. All you have to do is contact them.

If you still can’t come to an agreement with your supplier, you can contact Citizens Advice, or Advice Direct Scotland if you live in Scotland.

There are also small changes you can make straight away to reduce your monthly bills. These include:

  • Low-energy LED lighting: The average household has around 34 light bulbs, each using energy and will spend about £77 on lighting each year. LED lighting uses 75% less energy than halogen lightbulbs, reducing the demand on electricity
  • Check your appliances: When buying new appliances, choose energy efficient appliances. According to the Energy Saving Trust, cooking, cooling or freezing and wet appliances account for 13% of an average household’s energy consumption
  • Switch to solar energy: Solar energy can save you between £289 to 3675 per year on your energy bills, while reducing your carbon emissions. 
  • Turning plugs off: Walk your home and unplug anything that isn’t in use. This will ensure you’re not using excess electricity you don’t need to. 
  • Install a smart meter: A smart meter will help you understand your electricity usage, which will allow you to monitor your daily usage and you can react accordingly to reduce it.  

Summary

  • Ofgem determines how much energy is used by the typical household by looking at historical averages
  • The energy price guarantee, which capped the average annual household energy bill at £1,690, was designed to protect customers from energy price increases by limiting the amount energy suppliers can charge per unit of energy used. 
  • A kWh is used to measure the amount of energy someone is using
  • Energy suppliers are also required by Ofgem to provide customers with a payment plan they can afford if they’re unable to pay their bills.
  • f you still can’t come to an agreement with your supplier, you can contact Citizens Advice, or Advice Direct Scotland if you live in Scotland
  • The cost of electricity varies based on how you pay and what type of tariff you are on

Written by

Tamara Birch, senior writer, The Eco Experts

Tamara is a London-based journalist and has written about environmental topics for more than four years. This includes advising small business owners on cost-effective ways, like solar panels and energy-efficient products, to help them become more sustainable.

She has used her journalist and research skills to become highly knowledgeable on sustainable initiatives, issues, and solutions to help consumers do their bit for the environment - all while reducing monthly costs.

In addition to adopting sustainable practices in her personal life, Tamara has worked in the retail B2B space to help independent retailers think about their environmental choices and how they can help improve their business. She now uses this knowledge to help consumers do the same.

Her passion for sustainability and eco-friendly solutions stems from a long obsession with nature and animals and ensuring they feel looked after. In her free time, Tamara enjoys reading fantasy novels, visiting the gym, and going on long walks in new areas.

You can get in touch with Tamara via email at tamara.birch@mvfglobal.com.

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